Placebo Queues


Method = Omission

So far I’ve created 3 “Placebo Queues” in Newcastle, Uk and Stockholm, Sweden. A Placebo Queue is a queue that looks exactly like a queue, but is disfunctional in the fact that it has no reason; no goal. The people in the placebo queue are queueing just for the sheer pleasure of queueing.

Why create these queues with no reason? I am interested in if the passerby notices the error in the queue; if the queue creates a double take and gets one to question reality. A side-line to this is i’m interested in the amount of people it takes to create a queue as well as the behaviour of our queuers AND if any unsuspecting passerby actually joins the queue.

#01 – Newcastle-upon-Tyne, UK

#02 – Newcastle-upon-Tyne, UK

#03 – Stockholm, Sweden.

The results:
People were really quite curious of the “Bridge Queues.” The weather obviously was a major factor in people’s behaviour. Even so, the Stockholm Snow Queue got alot of laughs and even a few old ladies investigating if the sign in front of them said something about why they would be queueing. The queue with the fake leader, but real queuers, waited until a bus came then, realising the man was not queueing for the bus, all looked a bit bemused and made their way towards the bus. A few asked him what he was queuing for. The man said “no reason”.

  1. 1. Helen Melon, said on 6.04.10

    This is excellent. I hope you offered appropriate counselling services for queuers who might have become disturbed when they discovered the queue did not actually have a purpose.