The Pink Clink

photo by Jaime R. Carrero

“If it’s pink, it stinks!”
- Scott Dabbs, inmate, Van Zandt County Criminal Justice Center

The Van Zandt County Jail in Texas has been painted pink. The classic orange jumpsuit has also been opted out for a pink version. If prisoners get a good behaviour record, they are upgraded to the classic black & white striped jailsuit.

“We’re not trying to do something negative; we’re doing something positive,” Sheriff Pat Burnett said. “We’re doing this in an ethical way.”

Understandably, this would not work everywhere and is rooted in a western mindset towards colour and gender roles. This here is a great example of altering a simple component in the environment, in order to influence rather than prevent wrong behaviour.